About us


Horizon is a company that implements innovation focused on sales, based on
improving the client’s experience.
We put innovation at the service of P&L.


Where are we


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São Paulo


Alameda Lorena, 638 – 1. andar


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Berlin


Gotzkowskystr 20/21


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Madri


C. Goya 83, 6º Drcha.


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Barcelona


Carrer D’enric Granados, 86-88


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Mexico City


Ave. Homero 407 – 10th Floor Polanco


Innovation Partnerships


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Berlin School of Creative Leadership


Global Partner in Business Innovation


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Ahoy! Berlin


Center of Business Innovation



We are born of the need for innovation in business since traditional approaches no longer achieve the expected results.

Our Focus


Mission


Monetize the customer’s vision with desired innovations, technically possible and financially viable, harmoniously satisfying the interests of stakeholders.


  • PRIORITIZATION OF BUSINESS OPPORTUNITIES
  • REDUCTION OF PURCHASE COSTS
  • PROCESS OPTIMIZATION
  • DEVELOPMENT NEW PRODUCTS / SERVICES THROUGH CUSTOMER VISION
  • INCREASE OF SATISFACTION AND CONNECTION WITH CUSTOMER
  • INCREASE OF AVERAGE TICKET PER CLIENT
  • CROSS SELLING AND UP SELL

Team


Fabio Pando

Founding partner of Horizon Consulting.
With over 25 years of experience in the manufacturing, retail, services and financial sectors, he worked as an executive in the sales, marketing, commercial and branding areas, in companies such as Johnson & Johnson, Grupo Pão de Açúcar, Grupo Telefônica, Banco Real e Banco Santander.
Professor of MBA courses, Post Graduation and Continued Education of ESPM – Escola Superior de Propaganda e Marketing
Executive coach, trained by Instituto EcoSocial, member of the I.C.F. – International Coach Federation



Almir Nahas
Head Customer Knowledge.

Twenty years of experience in market planning and research, leading projects in companies such as Young & amp; Rubicam, Ford Brazil and Indicator. Direction of regional projects (Latin America) in the Telecommunications, Automotive and Financial sectors. Planning and execution of market studies to evaluate products, concepts, market segmentation, consumer experience, communication tests, brand image, identification of competitive scenarios. By LARC – Latin American Research Center, he coordinated projects for Procter & amp; Gamble, Banco do Brasil, BMW, Intel, Microsoft, Telefonica, Fiat, Banco Fiat, Bradesco Seguros, Amex, Cargill. Head of research by the Telefónica Group, responsible for Satisfaction Surveys, Brand Monitoring and Communication.

Carolina Bajarunas
Head of New Business and Operations

Seventeen years of experience in B2B and B2C Communication, working with big accounts and global companies such as International Paper, Unilever, Chrysler e Bosch. Development, implementation and monitoring of international Branding and Events projects in consumer goods, financial and entertainment markets. Advertising professional, Design Thinker, has specialized in Branding, Psychobiophysics, Creative Leadership and Business Consulting. Is passionate about Innovation and everything that can transform the human being in a positive way.

Thiago Gringon
Designer and neuroscientist

Designer and neuroscientist specializing in creativity and innovation days. Professor at the ESPM Graduate School, Creator of the EUREKA Method, lecturer and mentor in the LEGO First League, UNIFESP Symposium, Accelera Startup, Casa das Empreendedoras among several Closing Start and Hackathons of the Paulista Ecosystem of Entrepreneurship; In addition to enthusiastic new perspectives on education, games and human development.

Angélica Regazzini
Processes management

Certified CBPP by ABPMP and BPM Professional by Boston University with a background in Applied and Computational Mathematics and MBA in Derivatives Market. He has over 25 years of experience in business process improvement and management, working in the services, financial, industry, mining and telecommunications sectors. He has worked as a manager in the areas of systems, operational risks, financial products, projects, marketing and Operational excellence in companies such as Bankboston, Banco Real, Maxblue DTVM and Camargo Correa.
She has also worked as a consultant specialized in Lean and Process Management leading projects of companies such as Engie, Intercement, Elosaude, Samarco, RTM and others.

Paulo Peres
Design Thinker

Design Thinker, with courses and specializations in service design, social innovation, branding and future thinking.Training in Branding at ESPM, with MBA in Marketing / FGV. He has worked in innovation companies, advertising agencies, research and design in São Paulo and Natal.

Project’s War Room

Our Approach

To know

To design innovative and relevant solutions for people you need to be as curious as a child, forget any kind of prejudice and leave behind all the assumptions.
Immerse yourself in an unknown world, deeply seeking to understand the needs, aspirations and expectations of
all those involved.
This stage of the project aims at the maximum absorption of knowledge, specific and adjacent,
around the field searched.
Lungs full and eyes wide open. At this point in time everything is absolutely relevant.

Cocreate

All the knowledge assimilated in the previous step allows us to draw a new flight plan and change the initial destination of the trip. This is how we determine our new project challenge, which will have even more relevant needs and insights than at the beginning of the journey.
Time to bring the entire crew together and start a long sequence of brainstorming sessions with all the stakeholders involved (end consumers, executives, suppliers, etc.) with the main objective of generating as many new ideas as possible and making them prototypes.

Implement

After a long and fun trip it is time to return to earth and put your feet back on firm ground. This stage is the time to test and prove everything that was only in the field of ideas. The prototypes created in the previous phase will be tested, iterated and will give rise to new prototypes that will be tested again by the people. This cycle will happen until the team understands that those solutions can “walk by themselves.” From this point on, the implementation plan is defined in order to achieve a sustainable financial model
for the first pilot.

Innovation

Interdisciplinary Research and Differentiated Methods.

Tools and Methodologies Used

Design Thinking, User Experience, U Theory, Research / Ethnography, Coordination, Rapid Prototyping, Consumer Neuroscience, Pratical Persona Portrait®, Visual Thinking, Usability Testing, Systems Map, Service Design, CSI – Costumer Service Improvement.

Areas


In all projects of Horizon, a multidisciplinary team is formed focusing on the following areas:

BENEFITS TO WORK WITH HORIZON CONSULTING

Experience

Professionals with experience in several segments, with low cost for the company.

Simplicity

All methodology, action plan and results are translated in a simple and easy to understand.

Innovation

Interdisciplinary research, differentiated methods.

Results

We are obsessed with delivering tangible and measurable results

Depth

The entire action recommendation is preceded by a deep dive into the business, the market, the brand, with consumers and other stakeholders.

Implementation

We materialize the concepts and recommendations in practical actions.

Reduction of costs

Planning allows for higher speed and reduction of refactorings.

Work Method

Contact Us

Phones: +55 11 3081.1324 / +55 11 9 9600.6388
Alameda Lorena, 638 – 1º andar
São Paulo, SP – Brasil

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