Head Customer Knowledge.
Twenty years of experience in planning and market research, leading projects in companies such as Young & Rubicam, Ford Brazil and Indicator. Director of regional projects (Latin America) in the Telecommunications, Automotive and Financial sectors. Planning and execution of market studies for product evaluation, concepts, market segmentation, consumer experience, communication tests, brand image, identification of competitive scenarios. For LARC - Latin American Research Center, coordinated projects for Procter & Gamble, Banco do Brasil, BMW, Intel, Microsoft, Telefonica, Fiat, Banco Fiat, Bradesco Seguros, Amex, Cargill. Head of surveys by the Telefonica Group, responsible for Satisfaction Surveys, Brand Monitoring and Communication.